01
Launch sprint
1–2 weeks
Test an idea fast: a launch site and a clickable prototype.
Half the time. Full product.
We design and build web apps, booking and ordering systems and internal tools for growing businesses and founders. You'll be using a working version by the halfway point, not just at the end.
4 shipped projects · Clients in the UK and Germany · In daily use at a restaurant group
NDA · You own the code
01Services
What we build.
The software growing businesses run on every day. One studio, from first sketch to launch and beyond.
Point-of-sale, kitchen tickets, stock and reports in one system.
- POS
- Kitchen display
- Multi-location
Booking, ordering and self-service accounts for your customers.
- Scheduling
- Online ordering
- Notifications
Replace the spreadsheet everyone is afraid to touch.
- Dashboards
- Permissions
- Reporting
A first version that is ready for real users and real payments.
- Product design
- Accounts & payments
- Admin
Connect the tools you already pay for. AI where it saves time.
- APIs
- Payments
- AI assistants
Fast, findable sites that bring in enquiries.
- Design
- SEO
- Analytics
Not sure which fits? Ask us.
Book a free 30-min call (opens in a new tab)02Builds
Made to be used.
Four shipped projects. Screens are recreated for illustration and client names stay private.
01 · Business systemShipped
Restaurant operating system
In daily use at a multi-site restaurant group in Europe: orders, kitchen tickets and end-of-day reports.
02 · WebsiteShipped
Company website
Took a long-running offline business online for the first time.
03 · Web appShipped
Operations dashboard
Built for a business in Germany: sales, orders and stock on one screen, pulled from the systems it already used.
04 · Customer portalShipped
Booking app
Built for a client in the UK: self-service booking with confirmations and reminders, so the phone stops ringing.
03The studio
Halfmark turns ideas into software people love to use and businesses rely on every day. Thoughtfully designed, carefully engineered, delivered in half the time.
A small studio, on purpose.
We design and build software that looks sharp, holds up when real customers use it, and makes sense from the first tap.
Everything happens in one place: planning, design, development, launch and the support that follows. You get one point of contact and an update every week, so your time goes into running the business, closing the next deal, or finally taking a Sunday off.
We are a small studio on purpose. We take on only a few projects at a time, so each one gets our full attention and the same care at launch as on day one.
One point of contact
The person you speak to is the person building it.
A written update every week
What shipped, what is next, and a live link to try.
Calls in your time zone
Wherever you are: the UK, Europe, the US or beyond.
04The build line
First call to launch day.
The same six steps on every project, so you always know what happens next.
- 01
Discovery call
Day 1 · 30 min
Your idea, your users and what success looks like.
- 02
Spec & proposal
Agreed before we start
Scope, timeline and quote in writing. Nothing starts until you approve.
- 03
A demo you can touch
Weeks 1–2
Clickable screens to tap through before anything is built.
- 04
Build & weekly demos
The half mark
A live link every week, and a working version by the half mark.
- 05
Launch & handover
Launch day
We go live together and hand over every account.
- 06
Support & growth
After launch
Fixes covered for an agreed period after launch, then we keep building with you.
Step one takes 30 minutes and costs nothing.
Book a free 30-min call (opens in a new tab)05Ways to work
Pick your pace.
Every project starts with a free call and a written proposal.
02
Product build
6–10 weeks
A complete first version, from spec to launch.
03
Product partner
Monthly
Ongoing development for products already live and growing.
01How long does a project take?
Launch sprints take one to two weeks. Most product builds launch in six to ten weeks. You get a firm timeline in the proposal before any work starts.
02What does AI-first mean for my project?
AI tools speed up the repetitive parts of building software, so more time goes into planning, testing and the details your users notice. An engineer reviews every change.
03How is a project quoted?
After a free 30-minute call you get a written proposal with scope, milestones and a clear quote. Work starts only once you approve it.
04Who owns the product?
You do. The code, the designs and every account are yours from day one.
05Can you sign an NDA?
Yes. We are happy to sign one before you share any details.
06Which time zones do you work with?
Any of them. Calls are booked in your time zone and you get a written update every week.
Let's build it.
A free 30-minute call. You leave with a clear next step, whether or not we work together.
What happens next
- 01A 30-minute call about your idea and your users.
- 02A written proposal with scope, timeline and a clear quote.
- 03Work starts only once you approve it.
Book a free 30-min call (opens in a new tab)Or email a 2-line briefhello@halfmark.agency
We reply to every email within 24 hours.
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